Poster campaign
Posted: December 21, 2010 Filed under: advertising, art direction, creative direction, recent work Comments OffQuaker Week posters
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On many projects, my role involves generating or commissioning creative ideas. Whether developing my own ideas or working with those of others, I am well used to the process of sifting and sorting them, and choosing the best to take forward.
With this poster campaign for Quaker Week, I worked with a copywriter to generate several possible routes. Working from this list, I helped a committee of senior managers and board members decide which to take forward. I then found and commissioned a photographer, and art directed the shoot to ensure the photography did exactly what it needed to. Then I completed the poster designs and saw them through to print.
We had two weeks from selecting the idea to going to print, and only four days from completing the shoot to getting the printed posters back and ready for distribution.
